Apple Inc. (NASDAQ: AAPL) is also feverishly finalising plans for its Wearable product. Innovation, for Apple, is a necessity as its models and features are copied by competitors as soon as they hit the market.
It has also played a major role as a game changer in many industries; all of us still remember what the iPod and iTunes did to the music industry. Chinese manufacturers are able to bring out cheaper versions of the smartphones with most of the features of iPhones.
This business is now becoming a commodity business. Google Inc (NASDAQ: GOOG)’s Android can match Apple’s iOS. A new line of business is required if Apple wants to match the growth and profitability it has achieved so far.
Wearables is expected to be the new battleground. Early players like Samsung may not have had great success, but insiders feel that Apple has the capacity to create a new market in itself. The company is also gearing up to face this challenge. This will also ensure that Chinese manufacturers get left out in the race and spend their money and time fighting for shrinking market shares and profits in the smartphone market.
Apple Inc. (NASDAQ: AAPL) has several innovative strategies to stay ahead in its field. In fact, it is one company that does not define its market but looks at creating it. That is also one of the reasons that it is the darling of the Wall Street.