Apple Inc. (NASDAQ: AAPL) is gearing up to give a tough fight to Chinese products in their home turf; China. Asia, particularly China and India are weak points in Apple’s world dominance strategy as these markets are very price sensitive.
Apple would not like to lower its price or its quality; hence it has to contend with lower sales in these critical markets. These markets are currently logging high sales growth in the smartphone industry particularly in the low-cost segment.
New strategies to corner market share:
As Apple Inc. (NASDAQ: AAPL) is caught in a tight bind, it is exploring other strategies. One clever strategy that it debuted last September during the launch of iPhone 6 is to offer Google Inc (NASDAQ: GOOG)’s Android users facility to transfer data to iOS; Apple’s own operating systems.
Transferring data from one operating system to another is a big headache; many people do not switch over, for this reason. As Android is installed in maximum smartphones, shifting from one manufacturer to another is an easy task. Consumers used to face difficulty in transferring data from iOS to Android and vice-versa. Apple is now planning to go a step ahead.
They had always maintained a robust recycling program under which consumers could trade in their old iPhones for newer versions. Respected industry sources aver that Apple Inc. (NASDAQ: AAPL) is thinking of rolling out this program to cover all models across the industry.
This move may not appear to be aimed at Chinese or Indian markets, but it will pay dividends as most Asians are averse to disposing of old products. It will also help Apple capture a higher market share in the rest of the world.